Palestinian-Chilean singer Elyanna has been unveiled as the face of Coach’s Ramadan campaign for 2025. The campaign showcases Elyanna with the brand’s iconic Chain Tabby bag, reimagined in desert-inspired hues and rich textures. This collaboration holds personal significance for Elyanna, who recalls her mother’s vintage Coach bag from her childhood, stating, “She let me borrow it for a special occasion once, and I felt so grown-up and stylish.”Elyanna, born in Nazareth, has seamlessly blended her cultural heritage into her artistry, becoming the first singer to perform a full set in Arabic at Coachella in 2023.Reflecting on Ramadan, she shares, “Ramadan, to me, is about reflection, connection, and a sense of calm—it brings everyone together.”

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