WOROOD Illuminates the Nile with a Tribute to Modesty and Artistry

Witness WOROOD’s Historic Runway — The First Middle Eastern Fashion Show Inspired by Modesty

On October 25th, the world witnessed a moment destined to transform the narrative of global fashion.

With the Nile as its backdrop and the St. Regis Nile View Hall bathed in soft gold, WOROOD unveiled its Silk Scarf Collection alongside its first fine jewelry piece — a debut that gracefully intertwined heritage, craftsmanship, and contemporary sophistication in a single, unforgettable evening.

Guests from across the Middle East and beyond gathered for a runway that transcended fashion — an artistic performance where movement, light, and meaning became inseparable. Models glided with the rhythm of the Nile, draped in pure silk that shimmered with quiet emotion and refined elegance. Each creation told a story — of womanhood reimagined, of modern modesty elevated to art, of heritage celebrated anew.

The unveiling marked not only a new chapter for WOROOD, but a redefinition of cultural identity itself — reshaping how the world experiences modest luxury. Every detail, from the hand-finished scarves to the brand’s signature lotus-emblem brooch, reflected the delicate balance of strength and grace that defines the modern woman.

WOROOD has shown that elegance is not a fleeting trend, but a legacy — one woven from heritage, artistry, and vision.

WOROOD — where craftsmanship becomes culture, and elegance becomes legacy.