At this past weekend’s CCE MENA Forum 2025 in Cairo, a standout plenary brought together Maud Bailly (Sofitel), Bénédicte Épinay (Comité Colbert), Patrick Chalhoub (Chalhoub Group), and Guillaume Gomez, French Ambassador for Gastronomy — to celebrate and explore the timeless appeal of the French art de vivre.From gastronomy and luxury to hospitality and craftsmanship, the session highlighted how French know-how continues to inspire and connect cultures across the Mediterranean and beyond.

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