In a world where fashion trends constantly evolve, staying relevant and unique is a daunting task. However, Egyptian mens fashion designer Ahmed Fouad seems to have cracked the code, effortlessly weaving tradition and modernity into his exquisite creations. As the founder of Mr. Tuxedos, Fouad’s innovative designs have garnered immense praise and admiration from fashion enthusiasts across the globe. Recently, we had the privilege of sitting down with this visionary talent for an exclusive interview, where he delved into his inspirations, the art of designing luxury but comfort, and much more. One cannot discuss Ahmed Fouad’s journey without acknowledging Egypt’s rich cultural heritage. Imbued with a profound appreciation for his roots, Fouad draws inspiration from ancient Egyptian motifs, vibrant colors, and traditional craftsmanship. His approach to fashion is not limited to mere aesthetics; rather, he views clothing as an extension of one’s identity and aims to redefine Egyptian menswear with his unmistakable touch.

1-  Ahmed, can you share with us your journey into the world of fashion design?

What inspired you to choose this path?

My journey into the world of fashion design began with a passion for dressing up and styling family and friends. This passion eventually led me to start experimenting with bespoke tuxedos for personal use. I was inspired by my love for luxury garments and the absence of a home-grown brand offering custom-tailored men’s clothing in Egypt. My friends even affectionately nicknamed me “Mr. Tuxedos,” which later became the name of my brand.

2-  As a prominent figure in Egyptian men’s fashion, how do you think your designs reflect the modern Egyptian man?

As a prominent figure in Egyptian men’s fashion, My designs reflect the modern Egyptian man by offering a blend of traditional elegance and contemporary sophistication. My creations cater to men who appreciate high-quality craftsmanship and refined style, whether it’s for formal occasions or everyday wear.

3-  Can you describe your design aesthetic? How do you balance tradition and modernity in your creations?

My design aesthetic is characterized by attention to detail, the use of the highest quality Italian fabric, and a commitment to creating one-of-a-kind pieces. I balance tradition and modernity by drawing inspiration from classic tailoring techniques while infusing modern elements into my designs, such as contemporary color palettes and innovative silhouettes.

4-  What are some of the challenges you’ve faced in the fashion industry, particularly in Egypt, and how have you overcome them?

In the fashion industry, particularly in Egypt, I face challenges related to education and intellectual property protection. I had to educate myself about fashion design intricacies and the dynamics of the fashion industry. Additionally, I learned the importance of securing intellectual property rights after facing design infringement issues.

5-  Who or what are your biggest influences when it comes to your designs?

I draw inspiration from my passion for fashion, and clothing design, and my    desire to provide a unique and high-quality fashion experience to my customers. I am influenced by global fashion trends and aim to bring international standards to the Egyptian fashion scene.

6-  How do you incorporate elements of Egyptian culture and heritage into your work?

I incorporate elements of Egyptian culture and heritage into my work through subtle details and the use of traditional craftsmanship techniques. While my designs have a modern appeal, they often feature elements that pay homage to Egypt’s rich cultural heritage.

7-  Can you walk us through your design process? How do you go from an initial idea to a finished piece?

My design process involves experimentation with suit samples, high-quality fabrics, and style references. I collaborate with my team and even my customers to create innovative and personalized designs. My designs go through a meticulous process, from concept to final touches, ensuring the highest quality.

8-  How do you stay updated with the latest global fashion trends and how do you incorporate them into your designs?

I stay updated with the latest global fashion trends by closely following international fashion publications, attending fashion events, and keeping an eye on evolving consumer preferences. I incorporate these trends into my designs to ensure they remain relevant and appealing to my audience.

9-  Can you share with us some of your most memorable collections or pieces? What makes them stand out?

Some of my most memorable collections or pieces include my Spring Summer 2023 collection, “Sleek Chic,” known for its engaging color palette. These collections stand out for their contemporary designs and the use of luxurious Italian fabrics.

10-  What advice would you give to aspiring fashion designers in Egypt and beyond?

My advice to aspiring fashion designers in Egypt and beyond is to start, nurture their passion for fashion and design, stay informed about global fashion trends, and not give up in the face of challenges. I emphasize the importance of acknowledging errors and continuously evolving in the pursuit of success.

11-  How do you see the future of men’s fashion in Egypt? Are there any trends or changes you’re anticipating?

I see the future of men’s fashion in Egypt as promising, with an increasing demand for high-quality, custom-tailored garments. I anticipate a greater focus on everyday wear, alongside special occasion attire, and expect fashion trends to continue evolving to meet the preferences of modern Egyptian men.

12-  Can you give us a sneak peek into any upcoming collections or projects you’re currently working on?

I mentioned that I am excited about diversifying my collection to include pieces meant for everyday wear. This expansion indicates his commitment to meeting the changing needs and preferences of my customers.

13-  How do you handle criticism and feedback about your designs? How important

is it for you to maintain your unique style versus adapting to trends or feedback?

I welcome criticism and feedback about my designs as an opportunity for  growth. While maintaining my unique style is important, i also values feedback from customers and the market to adapt and improve my creations.

14-  In the world of luxury fashion, how do you balance creativity with commercial viability?

In the world of luxury fashion, I balance creativity with commercial viability by offering bespoke and high-quality clothing that appeals to discerning customers while also staying attuned to market demands and trends.

15 Sustainability is a significant topic in fashion today. How do you incorporate sustainable practices into your work?

I acknowledge the importance of sustainability in fashion. it’s increasingly common for designers to explore eco-friendly materials and production methods to reduce their environmental impact.

16- As a digital luxury lifestyle magazine, we’re interested in the intersection of fashion and technology, How has technology influenced your work, and how do you see it shaping the future of fashion?

Social Media Exposure: Mr. Tuxedos gained recognition through viral Instagram, illustrating the role of social media in fashion promotion.

Digital Engagement: Participation in cinematic events like film festivals likely involved

digital elements and live streaming.

E-commerce Presence: While not explicitly mentioned, it’s common for fashion brands to have online stores, showcasing the fusion of fashion and technology in online retail.

Digital Marketing: The brand’s success was partly attributed to digital marketing strategies and online exposure.

Intellectual Property Protection: I realized the importance of securing intellectual property rights, highlighting the intersection of fashion and legal technology.

Innovative Materials: Mr. Tuxedos’ use of high-quality Italian fabric suggests an

engagement with technological advancements in textiles.

Customer Engagement: Collaboration with customers likely involves digital communication and feedback loops in the fashion design process.