Elie Awad, A Master of Artful Elegance in the Fashion World

In the world of high fashion, Elie Awad stands out as a Lebanese designer whose creations are a blend of art, elegance, and personal expression. His latest collection, “City In A Girl” for Fall/Winter 2024-25, delves into the dynamic interplay between urban life and feminine grace. In an exclusive interview with @loungemagarabia, Elie Awad opens up about his inspirations, the essence behind his designs, and the materials that breathe life into his latest work.

Elie Awad has always been a name synonymous with luxury and refinement in the fashion industry. His latest collection, “City In A Girl” FW 24-25, captures the essence of modern femininity in an urban context. Through his creations, Awad presents a story of contrasts—where the bustling city’s bold energy meets the quiet strength and elegance of a woman.

Awad’s inspiration for the collection came from observing the streets of major cities, where he found beauty in the hustle and rawness of urban life. “The city is not just a backdrop; it shapes the people who live in it,” he explains. “I wanted to translate that energy into my designs while reflecting a woman’s ability to navigate her world with grace.”

The collection showcases an array of textures and fabrics, carefully selected to embody the duality of a city girl’s life. Awad uses rich velvets, structured leathers, and fluid silks to create pieces that are not only visually captivating but also tell a deeper story. The materials are chosen to evoke feelings of resilience and softness, allowing the wearer to express different facets of her identity.

Elie Awad’s signature craftsmanship shines through in intricate details such as hand-embroidered elements and unexpected fabric combinations. The collection’s palette draws from the city’s color spectrum—from sleek, monochromatic shades that evoke skyscrapers and pavements to deep, bold hues inspired by the city lights at night.

In his interview with @loungemagarabia, Awad shares, “I always strive to design for the woman who isn’t afraid to stand out. She is sophisticated yet daring, and my goal is to make her feel empowered in every piece she wears.”

“City In A Girl” FW 24-25 is not just a collection; it’s a celebration of modern women who embody the spirit of the cities they live in. Through his latest work, Elie Awad reminds us that fashion is not only about aesthetics but also about expressing stories of resilience, movement, and individuality.

Enjoy the interview!

1-Inspiration Behind the Collection:

What inspired your latest collection, and how does it reflect your creative vision for the brand?

“City In A Girl” represents the modern women in a modern city, but it shows hows the city can be effected by the women living in it and not the other way around , thus its name “city in a girl”

2-Signature Elements:

Every collection has a unique signature. What elements or details in this collection represent the
essence of Eli The Label?

In the collection , each look represents the dynamics of a city: sunset colors , touch of neons, graffity colors, architectural fantasy..etc and this is how this collection represents the essece of eli the label

3-Material Choices:

Can you share the process behind selecting the materials and fabrics for this collection? How do they
contribute to the overall theme?

You find shiny fabrics mixed matt fabrics in one look which represents the boldness aof a city, color blocking represents the variety and diversity you find in a city and how harmonious they can be and finally metallic sequins mixed with embroidery describes the bustling glamorous nightlife

4-Target Audience:

Who is the ideal customer for this collection, and how does it cater to their lifestyle and fashion
needs?

Our ideal customer is the woman who
is always searching for updates in life , a woman who always supports changes, with our avant garde style and cuts.

5-Challenges and Breakthroughs:

Were there any significant challenges you faced while designing this collection? How did you
overcome them?

The most difficult challenge we always face when starting a collection is that we intend and persist to satisfy the biggest age range of our clients, but then again we never compromise with our identity and we insist of adding it on every piece

6-Sustainability Approach:

With sustainability becoming a key focus in fashion, how does Eli The Label incorporate eco-friendly
practices in this collection?

Sustainable fashion seems to matter to us more today than ever We raise more awareness of the issues and make more responsible purchasing decisions.

7-Upcoming Trends:

What trends do you see emerging in fashion that are reflected in your latest designs?

Accessories on dresses have become less about functionality and more about self-expression, and this is what we did in this collection and hopefully in the coming collections . you can see “metal bows ” used on belts, each has its own character and style.