FULL INTERVIEW with @sarahsbag where she talks about her intuitive approach to modern day fashion. Exquisitely designed handbags and coats with a trendsetting nature take part in Style Avenue that goes on until tomorrow.
Event organised by @azabsistersVenue @mallofarabiacairoInterviewed by @natalielamineMedia partners @magcairo @mccairo.eg
Integrating patterns of Middle Eastern heritage into the modern fashion world, @kaftish ‘s designs are made for Arab women looking to turn heads.
Hurry up and visit @mallofarabiacairo to check out Style Avenue, an event organised by @azabsisters until tomorrow.Media Partners @magcairo @mccairo.eg
An interview with @ranomodafashion coming your way. Follow our page and check the interview in the upcoming posts.
Style Avenue eventOrganised by @azabsistersVenue @mallofarabiacairoInterviewed by @natalielamineMedia partners @magcairo @mccairo.eg
The astounding colors in @mayarifai_official ‘s jewelery will make your eyes sparkle at their sight.
Style Avenue by @azabsisters goes on until tomorrow in @mallofarabiacairo
A daring fashion statement by @amalazhariofficial by using vibrant colours in her new winter collection.
Style Avenue brings you magnificent runway shows in @mallofarabiacairoMedia Partners @magcairo @mccairo.eg @maglebanon
One of the 2 @azabsisters heros behind the scenes of Style Avenue @maissaazab on our back drop tonight.
Visit @mallofarabiacairo tomorrow for full-on fashion indulgence.Media Partners @magcairo @mccairo.eg @maglebanon
Art is a window into the artist’s personality. In this interview, the beautiful designer behind @bagsbyphoxx shares with us her affection for vibrant colors that reflect her mesmerizing spirit and how she applied it to her pieces.
Don't miss out on your chance to check out her designs tomorrow in Style Avenue by @azabsisters in @mallofarabiacairoInterview by @natalielamineMedia partners @magcairo@mccairo.eg@maglebanon
Every woman has her own style that reflects her personality. @scandalosa.lb bags presents you with various options to choose from according to your very own taste.
Style Avenue ends tonight so make sure to visit @mallofarabiacairo to stay up to date with the latest fashion collections in the Middle East.Event organised by @azabsisters
In an exclusive interview with Lounge Mag Arabia & partners
In an exclusive interview with Lounge Mag Arabia & partners, Diana, the woman behind @diadiaatelier explains how her designs are meant to encourage women to express themselves. An extra treat to the eyes is her Egyptian inspired
Bringing you the latest fashion trends, @weargiovane attends Style Avenue to showcase her winter collection.
Bringing you the latest fashion trends, @weargiovane attends Style Avenue to showcase her winter collection.Visit Style Avenue on their last day in @mallofarabiacairo and egnite your passion for fashion.
A Star-Studded Weekend on the North Coast.
A Star-Studded Weekend on the North Coast! The North Coast came alive with two unforgettable stars of Arab music, as Lebanese superstar nawalelzoghbi and acclaimed singer waeljassarofficial took over the stage, each bringing their own signature sound,
EGYPT’S 50+ BILLION EGP MEDICAL REVOLUTION Inside Inventure Group’s Presidential Directive Redefining Regional Healthcare & Medical Tourism.
1: Presidential Directive No. 7088 specifically entrusts Inventure Group with Egypt’s International Medical Cities (EIMC). How does this high-level mandate alter the speed of regulatory approvals, land allocation, and inter-agency coordination compared to standard PPP
Dorra Steps Into a Story That Demands to Be Heard.
Dorra Steps Into a Story That Demands to Be Heard! As anticipation builds for the August 19 release of Al-Set Lama, Dorra returns to the big screen in a role that places one of society’s
The Editors Pick; Summer’s Top 3 Luxury Fragrances
The Editors Pick; Summer’s Top 3 Luxury Fragrances As the temperature rises, our scent preferences demand a shift toward crisp, luminous, and deeply atmospheric notes. This summer, high-fashion leisure is defined by three exceptional fragrances
In an era where stillness is the ultimate luxury, we turn our gaze to the serene shores of Ajman. Tucked away within the lush, protected mangrove ecosystems of Al Zorah and framed by minimalist, sun-bleached architecture, ZOYA Health & Wellbeing Resort offers far more than a simple seasonal getaway—it provides a profound physical and mental reset.
In an era where stillness is the ultimate luxury, we turn our gaze to the serene shores of Ajman. Tucked away within the lush, protected mangrove ecosystems of Al Zorah and framed by minimalist, sun-bleached
Key Drivers of the Project:- 100% Foreign Direct Investment ($5B+): Demonstrates strong global confidence in Egypt’s investment ecosystem and economy.- Global Medical Tourism Hub: CADMED alone is projected to welcome over 3 million international medical tourists within its first 3 years of operation, supported by integrated recovery resorts and specialized accommodation in New Alamein.- Universal Health Access: A designated allocation of hospital beds will directly support Egypt’s Universal Health Insurance System for Egyptian citizens.- Sustainable & Cognitive Design: Driven by green financing framework, renewable energy systems, and ESG-compliant infrastructure to set a global benchmark in sustainable healthcare urban planning.- World-Class Global Alliance: Under Inventure Group’s umbrella, premier developers, equipment manufacturers, hospital operators, EPC contractors, and cognitive city leaders have joined forces, including HDH, HDH Investments, IIG Investments, InfraNexus, Pizzarotti, AVIC, CSEC, The Advisory Group, ICB, MV Project, Inventure Capital, Inventure Medical, Inventure Digital Group, Inventure Education, Finnish British Consortium for International Education, and MTS/Inspur, as part of the Inventure Group consortium in addition to other international companies assigned by Inventure Group.Mr. Karim Nakhle emphasized that this alliance reflects deep international trust in Egypt’s market potential, delivering an end-to-end operational framework that accelerates the Egyptian government’s vision for world-class, sustainable healthcare infrastructure.Prime Minister Madbouly has directed the immediate creation of the joint working group between the key ministries and Inventure Group, under the supervision of the Prime Minister and in line with Presidential Directive No. 7088 issued by President Abdel Fattah El-Sisi on the 6th of June 2026 awarding the development to Inventure Group, to finalize, materialize, start immediately, and expedite the start and development of these groundbreaking projects.This initiative is in line and alignment with Arab League and Arab League partners association for sustainable development and ESG guidelines.
Key Drivers of the Project:– 100% Foreign Direct Investment ($5B+): Demonstrates strong global confidence in Egypt’s investment ecosystem and economy.– Global Medical Tourism Hub: CADMED alone is projected to welcome over 3 million international medical
The meetings held this week were also attended by key international diplomatic delegates, including Ms. Mona Badawi, representing the British Embassy for Healthcare Affairs, alongside Mr. Giuseppe Papalia, Italian Consular in Egypt, and Mr. Damiano Fior, First Secretary of the Italian Embassy.These high-level sessions were convened to assemble the premier of British and Finnish international education with Italian medical and Italian education excellence, assembling the premier international and Italian companies to revolutionize Egypt’s healthcare, medical, and medical education sectors, and to build and develop the medical education, education, medical, healthcare, tourism, and medical tourism sectors in Egypt. The representative of the consortium presented the integrated plan for the development and operation of these smart medical cities and cognitive cities according to global standards. Leveraging world-class expertise in designing, constructing, and operating cognitive medical cities globally, the initiative brings Italian, Chinese, and international industrial medical and technological capabilities to Egypt.Inventure Group and Inventure Group consortium will lead the infrastructure, digital ecosystem, construction, operation, and multi-sector development across healthcare, medical tourism, research, and education as Master Developer alongside the Government of Egypt, the Ministry of Health and Population, and GOTHI.The CADMED project will feature an unprecedented scope, incorporating 5,000 beds, 18 international specialized hospitals, one international general hospital, one central hospital, one AI and medical university, one medical data center, one virtual hospital, and a state-of-the-art simulation center.Representatives of the consortium presented an integrated plan for the development and implementation of these smart medical cities according to global standards. The scope covers medical education, professional capacity building, cutting-edge technology integration, and insurance models as well as medical tourism models and attraction of international hospital operators and building the medical tourism industry and infrastructure an
The meetings held this week were also attended by key international diplomatic delegates, including Ms. Mona Badawi, representing the British Embassy for Healthcare Affairs, alongside Mr. Giuseppe Papalia, Italian Consular in Egypt, and Mr. Damiano
Following a series of high-level meetings held this week at the Prime Ministry in New Alamein and the Ministry of Health in the New Administrative Capital, the consortium led by Inventure Group, Inventure Group consortium companies, and It’s Chairman and CEO Dr.Karim Nakhle, who presented the immediate action plan & designs of the landmark $5+ Billion Foreign Direct Investment (FDI) project to H.E. Dr. Mostafa Madbouly, Prime Minister of Egypt, Presidential Advisor for Financial Affairs Lieutenant General Ahmad El Shazli, H.E. Dr. Khaled Abdel Ghaffar, Deputy Prime Minister and Minister of Health and Population, in the presence of Minister of Housing and Urban Planning H.E. Randa El Manshawi, the Engineering Authority of the Armed Forces represented by General Walid Aref and General Dr. Ashraf El Arabi, Dr. Mohamad Abdel Ghaffar, President of the General Organization for Teaching Hospitals and Institutes (GOTHI), and Dr. Sherif Mostafa, Deputy Minister of Health.
Following a series of high-level meetings held this week at the Prime Ministry in New Alamein and the Ministry of Health in the New Administrative Capital, the consortium led by Inventure Group, Inventure Group consortium
A few days at Mövenpick Resort Sharm El Sheikh — and the kind of stay that makes you forget to check the time.
A few days at Mövenpick Resort Sharm El Sheikh — and the kind of stay that makes you forget to check the time. Perched above the Red Sea with some of the most beautiful views
Lebanese fashion house ‘SAB’ unveils an evocative new visual collaboration with acclaimed digital artist Mariam Ajami, presenting a dreamlike narrative that dissolves the boundaries between couture, contemporary art, and cinematic storytelling.
Lebanese fashion house ‘SAB’ unveils an evocative new visual collaboration with acclaimed digital artist Mariam
The FIFA World Cup Final just rewrote football history.
The FIFA World Cup Final just rewrote football history. For the very first time,the
The Arab Fashion Council has appointed Amina Taher as its new Chairwoman, marking a defining moment for the future of fashion in the Middle East. With more than two decades of leadership spanning brand strategy, communications, and global partnerships, Taher steps into the role with a vision that extends far beyond the runway—one rooted in innovation, cultural influence, and international collaboration.
The Arab Fashion Council has appointed Amina Taher as its new Chairwoman, marking a defining
Zendaya delivers one final fashion triumph before The Odyssey hits the big screen. Stepping onto the New York City premiere red carpet, the actress embraced her role as the Greek goddess Athena in a breathtaking winged, draped white gown by Paris-based label Matières Fécales. Ethereal yet strikingly modern, the look blurred the line between mythology and avant-garde couture—proving once again that when it comes to cinematic dressing, Zendaya rarely misses.
Zendaya delivers one final fashion triumph before The Odyssey hits the big screen. Stepping onto
A new chapter begins at Rabanne.
A new chapter begins at Rabanne. Rabanne has officially announced the appointment of Olivier Rousteing
Where Privacy Meets the Red Sea!
Where Privacy Meets the Red Sea! Some escapes are defined by their location. Others are
First impressions matter, especially when introducing one of the world’s most celebrated hospitality brands to a new destination.
First impressions matter, especially when introducing one of the world’s most celebrated hospitality brands to
From departure to destination, every silhouette tells a story. For Fall/Winter 2026–2027 Haute Couture, Saiid Kobeisy unveils ‘Passage Privé’—a poetic journey through the elegance of the early twentieth century, where Art Deco influences, cinematic storytelling, and masterful craftsmanship converge. Rich velvets, metallic French lace, fluid draping, and intricate embellishments unfold in a collection that celebrates transformation, proving that true couture is not simply worn—it is lived, experienced, and remembered long after the final look.
From departure to destination, every silhouette tells a story. For Fall/Winter 2026–2027 Haute Couture, Saiid
As the first light of dawn breaks across the horizon, Rami Al Ali unveils a couture collection that transcends fashion. Threads of Light: A New Dawn is a poetic reflection on resilience, heritage, and the enduring beauty that connects generations across the Arab world.
As the first light of dawn breaks across the horizon, Rami Al Ali unveils a