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#A destination to add to your list this year: Cheval Blanc Seychelles. #Where couture meets red carpet excellence. lailaabdallah commands attention in Tony Ward Couture at BIAF 2026, embodying modern elegance with every detail. #A New Cultural Icon Awaits. #In an Ashi Studio dress once again, Zendaya saved the best for last. Serving another masterclass in modern couture, she closed out the SpiderManBrandNewDay press tour with a look that was equal parts dramatic, elegant, and unforgettable. From the impeccable silhouette to the intricate detailing, every appearance has been a fashion moment—but this finale might just be the standout of them all. #Summer is the season where luxury embraces colour, innovation, and effortless sophistication—and nowhere is that more evident than on the wrist. #A new creative chapter begins. #A vision in couture.l! #Lebanese fashion house ‘SAB’ unveils an evocative new visual collaboration with acclaimed digital artist Mariam Ajami, presenting a dreamlike narrative that dissolves the boundaries between couture, contemporary art, and cinematic storytelling. #The FIFA World Cup Final just rewrote football history. #The Arab Fashion Council has appointed Amina Taher as its new Chairwoman, marking a defining moment for the future of fashion in the Middle East. With more than two decades of leadership spanning brand strategy, communications, and global partnerships, Taher steps into the role with a vision that extends far beyond the runway—one rooted in innovation, cultural influence, and international collaboration.

An Exclusive Interview with Mr.Shehab, Shaping Exceptional Hospitality

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STYLE AVENUE: Designers from all over the middle east come together in an event by @azabsisters to showcase their latest fashion masterpieces.
Fashion
  • August 31, 2022

STYLE AVENUE: Designers from all over the middle east come together in an event by @azabsisters to showcase their latest fashion masterpieces.

STYLE AVENUE: Designers from all over the middle east come together in an event by @azabsisters to showcase their latest fashion masterpieces. The event goes on till Monday the 15th in @mallofarabiacairo

@yessayan exhibiting their masterpieces in Style Avenue by @azabsisters in @mallofarabiacairo
Jewelry & Watches
  • August 31, 2022

@yessayan exhibiting their masterpieces in Style Avenue by @azabsisters in @mallofarabiacairo

@yessayan exhibiting their masterpieces in Style Avenue by @azabsisters in @mallofarabiacairo

Style Avenue by @azabsisters kickstart at an amazing pace with a stunning live runway show.
Fashion
  • August 31, 2022

Style Avenue by @azabsisters kickstart at an amazing pace with a stunning live runway show.

Style Avenue by @azabsisters kickstart at an amazing pace with a stunning live runway show.

@mercedesbenz_egypt spotted in Style Avenue fashion event by @azabsisters in @mallofarabiacairo
Events
  • August 31, 2022

@mercedesbenz_egypt spotted in Style Avenue fashion event by @azabsisters in @mallofarabiacairo

@mercedesbenz_egypt spotted in Style Avenue fashion event by @azabsisters in @mallofarabiacairo

A snippet of our interview with the gorgeous @maishamdanoff in Style Avenue by @azabsisters in @mallofarabiacairo
Lounge TV
  • August 31, 2022

A snippet of our interview with the gorgeous @maishamdanoff in Style Avenue by @azabsisters in @mallofarabiacairo

A snippet of our interview with the gorgeous @maishamdanoff in Style Avenue by @azabsisters in @mallofarabiacairo

FULL INTERVIEW with @amalazhariofficial disclosing of her new collection
Lounge TV
  • August 31, 2022

FULL INTERVIEW with @amalazhariofficial disclosing of her new collection

FULL INTERVIEW with @amalazhariofficial disclosing of her new collection with @puntoleatherfur "The Silk Road". The collection is first displayed in #styleavenue by @azabsisters in @mallofarabiacairo until Monday the 15th of November.

Beautiful handbag designs by <a href=@sandrarizkofficial in Style Avenue">
Fashion
  • August 31, 2022

Beautiful handbag designs by @sandrarizkofficial in Style Avenue

@azabsisters@mallofarabiacairo@magcairo

Superstar @lailaelouiofficial attending Style Avenue fashion event.
Lounge TV
  • August 31, 2022

Superstar @lailaelouiofficial attending Style Avenue fashion event.

Superstar @lailaelouiofficial attending Style Avenue fashion event. Organised by @azabsistersin @mallofarabiacairo@magcairo@mccairo.eg

Full runway glam in Style Avenue.
Fashion
  • August 31, 2022

Full runway glam in Style Avenue.

Full runway glam in Style Avenue.Organised by @azabsistersin @mallofarabiacairo@magcairo @mccairo.eg

The fashion entrepreneur @ghinaghandourofficial letting us in on her distinctive design choices in her fall/winter collection
Lounge TV
  • October 13, 2022

The fashion entrepreneur @ghinaghandourofficial letting us in on her distinctive design choices in her fall/winter collection

The fashion entrepreneur @ghinaghandourofficial letting us in on her distinctive design choices in her fall/winter collection. Don't miss out on the chance to come see her collection in Style Avenue in @mallofarabiacairo until Monday the 15th.The event is organised

An Exclusive Interview with Mr.Shehab, Shaping Exceptional Hospitality
Exclusive Interview

Interview by:
Natali Elamine
Managing Editor In Chief

Previous Posts A destination to add to your list this year: Cheval Blanc Seychelles.

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